Any good writer will tell you to get rid of the unnecessary.īecause we only have 140 characters (less space for the link), this generally means you must cut out anything that isn’t required to make your tweet stand out. Here’s a warning to those ‘artists:’ people will tune out. And they won’t get rid of some outrageous adjective-filled-metaphor-ridden language because they think it’s just grand. They won’t remove the 10 minute intro to their song because they think the listener won’t appreciate it without some grand introduction. Get to the Point – Too many people make excuses for their fluff. But I can tell you that fascinating details create interested people. I’m not the author of your piece, so I can’t tell you what your unique detail will be.
Sometimes your detail may be a quote, sometimes it may be an argument you make in the article, sometimes it could be an interesting fact. Highlight a Unique Detail – Every article has something interesting about it - otherwise why would you be promoting it in the first place? By highlighting something interesting or noteworthy, you’ll have the viewer wanting to read more.įor example, this tweet from Mashable about their interview with Al Gore could have been anything, but they chose to quote him on something he briefly said: “I drank Nate Silver’s Kool-Aid.” Makes you want to click it, doesn’t algore: I Drank Nate Silver’s Kool-Aid on.mash.to/U2sYNb If you happen to be a comedian or a reincarnation of Oscar Wilde, you should have no problem crafting these brief beauties but if you’re like the rest of us, here are some tips for making your headlines stand out: Similar to these mediums, the usual goal is to catch someone’s eye and have them grab (in our case: click) your content. The easiest way to think of tweets is as if they were newspaper or magazine headlines.
Tweet eye timer how to#
Knowing how to craft a message that catches attention is a talent, but there are also some tried and true methods that can make even the least poetic of fingers produce something eye-catching. One of the most challenging mediums is Twitter, which limits a message to 140 characters. With the advent of social media and dwindling attention spans, PR professionals and social media managers are challenged to pack a lot of punch into short messages.
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